Join the baby food revolution
Pick-your-own food has changed the way children eat - now we are changing the children's food shelf
Together with you, the parents, the journey has already begun. Children get to discover food for themselves by touching, feeling and tasting. Pick food has shown that baby food can be more than puree – more exploratory, more varied and more enjoyable.
A wider range of baby food
The interest and demand for baby food has grown. Now it is time for the next step to be taken in stores. In order for more people to be able to choose baby food in their everyday lives, we need
The baby food shelf is being expanded.
Together we want to:
- Expanding the baby food shelf beyond jars and clamps
- Make finger food available even on stressful weekdays
- Offer food in more shapes, colors and textures
- Lower the threshold for letting children eat by themselves
Parents shouldn't have to choose between fast/easy and developmental.
Do you want to help change?
Children can do more than we sometimes think and baby food can be more than it used to be
Together we can create a more inspiring and permissive food journey where children can explore and enjoy food.
With a more varied selection of ready-made baby food, everyday stress can be reduced and more enjoyable meals can be created. The meal that sets the foundation for children's future eating habits.
We call it the baby food revolution. Join us too!
