Our mission is to inspire an exploratory approach to food so that more children can have a pleasurable and healthy relationship with food. We believe that the joy of eating is created by making the eating experience fun and exciting. To do this, an important factor is that children are given the opportunity to discover food themselves, at their own pace and in their own way. Therefore, our products should make it easier for them to practice their ability to eat and at the same time find it pleasurable.

With our products, we want to create conditions that make it easier for children to discover different types of food and learn to eat independently early on. Children who eat themselves early and who are allowed to be in control of their food intake have an easier time trying new foods. This is the basis for a varied diet that is so important throughout life. It also contributes to a sense of independence in the child that can spread to other parts of life.

We at Knatteplock wants to be part of the baby food revolution that means more children are in control of their eating experience, and where parents can sit back and marvel at how amazingly talented their children are. Our vision is simply that all children should grow up and have a positive and joyful relationship with food.

On Knatteplock We believe in the right of all children to a good start in life. Our daily work is about spreading the joy of food and making it easier for parents to support their children's food journey at home. But we also know that the world looks different - and that for many families, the start is a fight for survival. All children, regardless of where they grow up, deserve a safe and nutritious start in life.

That is why we have chosen to support The Hunger Project, an organization working to end hunger worldwide. By empowering people with knowledge and tools, The Hunger Project creates long-term, sustainable solutions to hunger and poverty. Their work reaches over 12 million people in 13 countries in Africa, Asia, and Latin America.

We support The Hunger Project's work through annual fundraising campaigns and ongoing contributions. For every box of Grötbars sold, we donate 5 SEK to The Hunger Project. projekt.Ett A small snack that can make a big difference.