Background

Knatteplock is based in Stockholm and was founded in 2021 by Elin Oresten together with her husband Sebastian Oresten. Together they discovered a big gap in the market for products targeting baby food and BLW (Baby Led Weaning). They saw a unique opportunity to offer high quality products specifically suited for independent feeding.

Elin Oresten is a educated nutritionist and food creator. She has nearly 100,000 followers on Instagram (@Knatteplock) and is passionate about educating and inspiring people about finger foods and the joy of eating. She has also written Sweden's first book on finger food and BLW, published by Norstedts.

Elin has always had a great passion for food and health. After the birth of her daughter Bonnie in 2020, she realized how much she lacked information, inspiration and good products for an independent eating - this was the starting point for what we now call Knatteplock.

Meet our founder Elin Oresten

"We have a driving force to change how we think about baby food and a clear vision that all children should grow up with a joyful relationship with food."
-Elin Oresten
CEO & Co-Founder

How everything started

"I started my Instagram account, Knatteplock, out of a big interest in exploring a different kind of baby food than the traditional one. When my daughter Bonnie started eating solid foods, I wanted her to have a good start on her food journey. I discovered finger food and decided to follow that path with my daughter.

Over time, the account grew and became something much bigger. I wanted to make it easier for other parents who wanted to offer finger food meals to their children. Both through inspiration and information on the account, and through the products you'll find here. All products at knatteplock.se are based on encouraging the child's development and their own abilities. They are designed to enable exploratory and enjoyable eating. Carefully selected by me and my team. We hope you will enjoy them."

Elin Oresten,

mother, nutritionist & founder

NYHETSMORGON

Elin is a guest on nyhetsmorgon! On the show she bakes porridge fingers and explains the benefits of giving your child finger foods. Take a look!

Our promises to you

All our products take the standpoint in promoting the development of the child and the child's own abilities.

Our mission

Knattenplock was founded out of a driving force to change the way we think about baby food. Our mission is to encourage a more exploratory approach to food so that more children can have a joyful and healthy relationship with food. We believe that the enjoyment of food comes from making eating fun and adventurous. For this to succeed, it is important to let the child explore the food independently, at his own pace and in his own way. Therefore, our products should make it easier for them to exercise their ability to eat and at the same time find it enjoyable.

Our vision

Our vision is that all children should grow up with a positive and joyful relationship with food.

At Knatteplock, we want to be part of the baby food revolution which means that more children can be in control of their own experience.

Product safety

All our products are made of 100% food grade silicone and are certified to LFGB and FDA standards. These have the most extensive and rigorous testing of all standard. All of our silicone products are also completely free of toxic materials and plastics such as BPA and phthalates. They are all approved for use with food. They also meet regulatory requirements for chemicals such as REACH.